Hype & Memes as Success Factors in Series – „B#tch, You Better Be Memeable!"

Wed, 14.06.23 / 13:00 - 13:30
Cinenova / Theatre 1
Jeanette Betz, Hatem El-Tawil, Jana Zündel, Max Fraenkel

Hit shows like EUPHORIA, THE WHITE LOTUS. SUCCESSION or WEDNESDAY have built undeniable popcultural momentum - the potential to have memes of successful series flood WhatsApp Groups, Twitter or Reddit and become coded templates for communication can be a huge factor in how strongly a show is enmeshed in the popcultrural discourse. How audiences connect to series in the first place and how iconic moments from series enter the social media-vocabulary of audiences can be influential for marketing purposes as well as relevance.

Is this a mechanism that can already be considered when creating shows and worked into series on a script-level? Or are memes and their success still accidental? Experts from marketing, communication and production discuss the rise of the meme as a factor that can make or break a show.

Hosts & Speakers

Jeanette Betz

Friendship Media
Co-founder; Creative Director

Hatem El-Tawil

Friendship Media
Co-Founder & Managing Director

Film Konfig IMG_4239 heller-min (3)-min

Goethe-Universität Frankfurt

5 Max Fraenkel Executive Producer

Studio Zentral
Executive Producer