Hit shows like EUPHORIA, THE WHITE LOTUS. SUCCESSION or WEDNESDAY have built undeniable popcultural momentum - the potential to have memes of successful series flood WhatsApp Groups, Twitter or Reddit and become coded templates for communication can be a huge factor in how strongly a show is enmeshed in the popcultrural discourse. How audiences connect to series in the first place and how iconic moments from series enter the social media-vocabulary of audiences can be influential for marketing purposes as well as relevance.
Is this a mechanism that can already be considered when creating shows and worked into series on a script-level? Or are memes and their success still accidental? Experts from marketing, communication and production discuss the rise of the meme as a factor that can make or break a show.
