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Opening Remarks

Wed, 05.06.24 / 10:00 - 10:30
Cinenova / Theatre 1
Gerhard Maier, Dr. Markus Schäfer

We are back in Cologne. After last year's successful edition, the SERIENCAMP CONFERENCE is opening its doors again for three days of keynotes and panels, case studies and best practices, outlooks and analyses, pitches and networking.

Welcome to the second edition of Seriencamp Conference in Cologne! The opening remarks are delivered by ZDF Studios President and CEO Dr. Markus Schäfer who shares his thoughts on the current state of the industry and a couple of reasons why it does pay off to be an optimist.

After the opening remarks, Niels Alberg dives deep into the accumulate audience insights of the analytical approach of Publikum. Bringing together the knowledge of anthropology and social sciences, supported by AI and in-person interviews , the service helps creatives and decision-makers to tap into the zeitgeist and explore the feelings stories trigger in the audience.  The work on over 70 projects has generated remarkable meta-insights into what audiences want to watch and why they want to watch it. 

Speakers

Seriencamp Mitarbeiter 2021

Seriencamp
Head Of Programme, Co-Founder

Dr. Markus Schäfer (President and CEO - ZDF Studios)

ZDF Studios
President and CEO