In an industry where it has become more important than ever to stay attuned to the evolving needs of broadcasters, streamers and audiences, innovation has become a core value for future-proofing success in a shifting production landscape. As Head of Scripted, Business at Banijay Entertainment, Johannes Jensen oversees essential strategic decisions for the scripted division. With decades of experience – from producing the world’s first Survivor to steering major Nordic powerhouses like Jarowskij and Yellow Bird – Jensen offers unique perspectives on how innovation drives scale, sustainability and smart co-productions.
What does it take to create relevant scripted content in an increasingly global and competitive market? How can production companies adapt creatively and operationally to new audience behaviors, technologies and financing models? And what role does collaboration play in driving innovation within an interna- tional company?
