Marketing Your Series – How to Cut Through the Clutter and find Your Audience

The Story Isn’t Enough: Strategies for Engagement in a Noisy World (Keynote)

With series like LOVE SUCKS, and PUSH, public broadcaster ZDFneo has scored a string of successes that resonated with audiences and attracted new viewers to its streaming platform. In an age of content overabundance, this is much more than just creating great stories – the magic lies in truly engaging audiences. Bianka Bunde shares an insightful look into ZDFneo’s playbook.

How To Cut Through the Clutter & Find Your Audience (Panel)

In the current market it is no longer enough to just create great series - you have to find your audience and find ways to excite them for your stories. What exactly  does this mean in the media landscape where getting attention and engagement is harder than ever? At which point should you start thinking about your audience and what ways are there to win them over - either organically or with marketing efforts? 

Marketing experts, creatives, producers and experts discuss the high art of maximizing the chances for success and share insights strategies of creating and marketing stories that resonate with audiences.