After finishing her university degree in Anglophone Literary, Cultural and Media Studies as well as German Literary Studies in Gießen and wishing to work with – of course – “something to do with media” and, more importantly, something to do with storytelling, Bianka Bunde has been employed at ZDF since 2019, initially at ZDFneo. As a distribution manager for fiction, entertainment as well as content specifically targeted at young audiences, she is responsible for the organic distribution of these formats. In addition, she works as a social media strategist and social media manager, conceiving the overarching direction of the ZDF and ZDFneo social media channels, primarily on TikTok and Instagram, as well as managing the content published on them.