Zetha Asafu-Adjaye is an agent for acting, screenwriting and directing, as well as the creative force and founder behind ZTA. Here, talent management & development is rethought in a holistic approach by combining the areas of film and PR. After gaining work experience in a classic acting agency, film distribution, casting and public relations, she founded ZTA Management in 2020. Since then, she has been committed to structural change in the industry. Be it through guest lectureships at the MET Film School and Cours Florent, various panel talks at the TV Series Festival, Tallin Black Nights Film Festival or a jury activity at the Filmfest Braunschweig. Her core topics are equal opportunities, creative empowerment and fair working conditions. In 2023, she was recognized by Screen Daily alongside 31 international colleagues as a "Future Leader 2023: Talent Agents and Managers to Watch" by Screen Daily. She has also been a member of the European Film Academy since March 2024.