Gregor Sauter

RED PONY
Executive Producer & Head of RED PONY
Gregor Sauter 1

Gregor Sauter is a German producer who develops new IPs at the intersection of storytelling and data-driven development. At RED PONY (Saxonia Media), with a focus on vertical entertainment and young fiction, he drives performance-based content development and strategic IP building, and has established RED PONY as the leading one-stop studio for vertical micro-storytelling in Germany.

Previously, he worked as a producer at LEONINE Studios, focusing on new fiction- and entertainment formats. At Studio71 (ProSiebenSat.1), he combined creator marketing with fictional storytelling and developed formats that bridged the gap between platforms, talent, and brands.

Conference 2026

20230413AugeConfWebsite
Series as Brands: Reimagining and Expanding IPs for the New Media Ecosystems
Wed, 10.06.26 / 10:00 – 11:15Cinenova / Theatre 1Christina Christ, Guido Reinhardt, Steven Kane, Gregor Sauter, Stefanía Halldórsdóttir
20230413AugeConfWebsite
Turn The Screen? Vertical & Microdrama and the Future of Storytelling
Wed, 10.06.26 / 14:00 – 17:00Herbrand's RondellBo Zhang, Will Buckingham, Felix Mann, Lukas Lankisch, Gregor Sauter, Kerstin Höckel, Gerhard Maier
Overview Conference Speakers