Ai & Virtual Production

Innovation between R&D, experimentation and technology communication

Virtual production is undergoing a profound transformation, fueled by rapid advances in artificial intelligence. What was once a highly specialized field is quickly becoming a core component of contemporary production workflows.

This session focuses on two key drivers: the role of R&D and experimentation, and the importance of technology communication. Innovation in virtual production emerges through continuous testing, prototyping, and iteration to createthe foundation for new workflows and creative
possibilities.

At the same time, these advancements only reach their full potential if they are effectively communicated to creatives such as directors, DOPs, and production companies. Bridging the gap between technology and creative application is essential to making AI-driven tools truly usable.

This panel is part of PLOT NEXT, see the full programme here: whattheplot.com