3 Minuten. Vertical Social for Organic Marketing

How can vertical social video extend the life and reach of a TV series? Using 3 MINUTEN as a case study, this DEEP DIVE explores how social media can move beyond promotion and become part of storytelling, audience engagement and distribution.

Developed with digital-first audiences in mind, the series experiments with vertical formats as narrative touchpoints that complement and expand the core story. Together with vertical and social media executive producer Floris Asche, creator Lukas Lankisch reflects on how platform-specific thinking can shape development, production and marketing from the start.

A practical insight into vertical storytelling, organic reach and what it means to treat story and audience as part of the same process.