Zetha Asafu-Adjaye

Zetha Asafu-Adjaye is an agent specializing in acting, screenwriting, and directing, as well as the creative force and founder behind ZTA. Here, talent management and development are reimagined through a holistic approach that combines the fields of film and PR. After gaining professional experience at a traditional acting agency, a film distribution company, in casting, and in public relations, she founded ZTA Management in 2020. Since then, she has been advocating for structural change in the industry. This includes guest lecturing, workshops for Berlinale Talents, various panel discussions at the Munich Film Festival, TV Series Festival, and Tallinn Black Nights Film Festival, as well as serving on juries at the Braunschweig Film Festival and, in 2026, for the Director’s Guild of South Africa in Cape Town. Her core themes are equal opportunity, creative empowerment, and fair working conditions. In 2023, she was named by Screen Daily, alongside 31 international colleagues, as a “Future Leader 2023: Talent Agents and Managers to Watch.” Since March 2024, she has also been a member of the European Film Academy.